British entrepreneur Steven Bartlett (Dragon’s Den, The Diary of a CEO) has been appointed as the new Marketing Co-Founder of London-based business UNTIL, the home of the capital’s top health and wellness professionals.
With a strong personal interest in health and wellness, The Diary of a CEO host, Steven Bartlett, attributes his investment into the company to his realisation that health is “the foundation stone of our lives.”
“As an entrepreneur, I have become increasingly obsessed with my health and wellness. My turning point came during the pandemic, when like many, I understood how interconnected health was with all aspects of our lives. Without our physical and mental health in good shape, we have nothing. It is the foundation stone of our lives.”
Hear why Steven Bartlett has joined forces with UNTIL
Launched in 2021 and now led by entrepreneurs, co-founders Vishal Amin and Alex Pellew, UNTIL brings a revolutionary concept to the health and wellness marketplace. With 250+ self-employed practitioners – known as ‘members’ – across 30+ different training, treatment and therapeutic disciplines, UNTIL allows these experts to work on their own terms, never taking a percentage of their earnings.
Bartlett’s personal understanding of the health and wellness industry helped him realise that despite this shift in attitudes during the pandemic, the industry was inherently unbalanced in the way they treat health and wellness professionals. Labelling the sector as “unfair” and inherently “broken”, he has invested in industry-disruptor UNTIL, as part of a £4m investment round.
Where health and wellness practitioners previously reported struggling to make a living due to the crippling cost of accessing equipment and facilities, UNTIL’s pioneering model puts the professional first. UNTIL member and Personal Trainer David Rutherfoord-Jones described feeling “like a cog in the health and wellness machine” but says UNTIL has given him a “new lease of life”, allowing his business to thrive with skills training and business development advice.
“Without our physical and mental health in good shape, we have nothing. It is the foundation stone of our lives.”
– Steven Bartlett
As UNTIL’s Marketing Co-founder, Bartlett will help drive the development of the brand, and guide the expansion of the business into the US for the first time. His investment will be used to fund this expansion as well as the creation of more powerful digital tools to help UNTIL members grow their businesses.
“I’m extremely proud to be joining UNTIL as Marketing Co-founder and being part of a business that will change the health and wellness landscape forever. Supercharged by the pandemic, this industry is booming – the demand for training, treatment, and coaching has never been higher. Yet the health and wellness market is broken. UNTIL is the necessary disruptive solution to an industry built on unfairness and has the potential to move this industry forward in a progressive way that champions the practitioners themselves.”
📍 UNTIL Soho 111 Charing Cross Rd, London WC2H 0DT, www.until.co.uk
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