Lone Design Club (LDC) has landed in Soho’s fashion district, Carnaby, with a carefully curated high fashion showcase for a limited time only! Our editor Kai Lutterodt headed down for the opening night to explore the latest in independent design, and tunes spun by DJ YAASS…
About Lone Design Club (LDC)
Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Presenting a new immersive shopping experience LDC is blurring the lines between consumers online and in‐store purchasing experiences. @lonedesignclub
Photography and social media reel by Kai Lutterodt @the.soho.girl
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