Fat Hippo is back at it again with their latest creation (nope, not a burger this time). The national burger chain have either lost their marbles, or maybe they’ve stumbled upon a stroke of genius… They’ve launched a brand new 100% vegan candle that smells just like bacon! Yes, you read that right, a candle that brings the sizzling aroma of bacon to your home without any animal products! Now that we have your undivided attention, here’s some juicy info to tickle your nostalgia!
Who would’ve thought you could actually pair ‘vegan‘ and ‘bacon‘ in one sentence, let alone in the same product? If there was one thing pretty much anyone with a nose can agree on, it’s that the scent of sizzling bacon really is one of the most recognisable, and to some, most irresistible scent of Christmas. And it’s bacon that your average UK-Joe deems the most irresistible burger topping according to a recent poll by the chain. But what happens when you choose a vegan lifestyle? Aren’t you going to miss that distinctive smoky smell? Not anymore.
Fat Hippo has proudly turned the Secret Santa game upside-down as they light up this festive season with hints of sweet maple bacon. Adding further to their already almighty vegan menu, which boasts an edible ‘fakon’ alternative, their brand-new bacon-scented candles smell good enough to eat while still being 100% vegan.
With 46% of Brits considering reducing their consumption of animal products in the future, Fat Hippo are continuing their trendsetting style from munch to merch having teamed up with candle crafters Hot Wax, to reproduce their signature burger scents in plant-based candle form. Inspired by feedback from their vegan following indicating their most missed, meat-based memory being that of bacon, gave them the idea to recreate that scent-imental feeling you CAN bottle up – or rather preserve in soy wax and light on demand!
Nick Fountain, Head of Marketing at Fat Hippo, playfully commented, “It goes without saying, everyone is welcome here, we want you to be able to experience Fat Hippo in a way that works for you! Our vegan-friendly, bacon scented candle is proof that the world of fragrance can be just as wild as our burgers. We’ve noticed that more of our followers are embracing a vegan lifestyle, so we wanted to bring a touch of Fat Hippo’s magic to their lives. Consider this the gift without the guilt!”
But if bacon isn’t your thing, might you be tickled by pickles? Their second scent is kinda of a big dill! Both bacon scented and pickle scented candles are hand-poured with natural soy wax, and the scents have been authentically carefully crafted to be 100% vegan. Priced at £15 each, expect this to be the ultimate gift to surprise the vegan foodie in your life with something a little different this year. Talk about scent-sational innovation!
Available exclusively online on Fat Hippo’s website, with a limited run – once they’re gone, they’re gone… Don’t blow it!
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Written by Kai Lutterodt @the.soho.girl.
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