Last night, Italian menswear brand Intimissimi Uomo officially launched its latest Autumn/Winter 2024 men’s underwear campaign, emphasising the inclusivity and versatility of its new collection. To celebrate this noteworthy occasion, the brand hosted an exclusive event at the flagship Oxford Circus store and showroom, attended by a host of VIP guests, including Uma Jammeh, Omar Nyame, Brett Stanilan, Wil Anderson, and Finley Tapp.
A Night of Style and Comfort
The launch event provided those in attendance with an exclusive first look at the A/W2024 boxers collection. Intimissimi Uomo is further enhancing its offerings in men’s undergarments by prioritising comfort and style. “Any shape is a good shape” inclusive mantra reflects the diverse range of boxer styles showcased, catering to various body shapes and sizes.
Guests at the launch event indulged in Italian-inspired cocktails and canapés. Additionally, guests enjoyed the luxury of pyjama monogramming courtesy of the Intimissimi in-house customisation team, making the night both memorable and personalized.
The Collection
The exciting new collection features a variety of styles, including the Natural Fresh Cotton Briefs (SIU12F), Print-Detail Boxers (SBU25F), Premium Cotton Boxers (SBU12H), and the Superior Cotton Boxers with Logo (SBU12C). Each style is thoughtfully designed, available in sizes S – XXL, and priced between £19.00 – £25.00, ensuring that every man can find the perfect fit while enjoying exceptional quality.
Embracing All Shapes
The new campaign reflects Intimissimi Uomo’s commitment to showcasing men of all shapes and sizes, embodying the idea that everyone deserves to feel confident and comfortable in their skin. www.intimissimi.com/uk/men
📍Intimissimi Uomo 368, 370 Oxford St, London W1C 1JW
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