A beauty experience for the senses is coming to Soho — and it’s here for one day only.
This Friday 5th July, Hourglass Cosmetics is bringing its signature glow to London’s iconic Sounds of the Universevinyl store (📍 7 Broadwick Street) with a Pride-weekend pop-up that merges music, makeup, and self-expression.

What to Expect
From 10am to 6pm, guests will be invited into a curated immersive space that celebrates both sound and skin — showcasing Hourglass’ award-winning complexion essentials, including:
- Vanish Airbrush Concealer – one sold every 10 seconds globally
- Veil Hydrating Skin Tint – sheer, weightless coverage with a 52% hydration boost
- Phantom Volumising Glossy Balm – a hybrid lip treatment with serious shine
Set inside one of London’s most respected record shops, The Vinyl Lounge is a love letter to creativity. Expect:
- Live DJs spinning throughout the day
- Personalised shade matching with Hourglass artists
- Limited edition gifts with purchase
- A chance to explore Hourglass’ bestselling complexion wardrobe in a vibrant, music-filled setting
The pop-up coincides with Gracie Abrams’ performance at BST Hyde Park, making this an ideal pre-show beauty stop for fans of both great music and great makeup.

Details at a Glance
The Vinyl Lounge by Hourglass Cosmetics
Date: Friday 5 July
Time: 10am–6pm
Location: Sounds of the Universe, 📍 7 Broadwick Street, Soho W1F 0DA
Discover More
Whether you’re a skincare minimalist or a makeup maximalist, The Vinyl Lounge is a great way to way to start the Pride weekend.
Tag @mysohotimes in your Vinyl Lounge moments and let us know what you picked up 😉
Share your thoughts in the comment box below!
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