Beauty Editor’s Note
Beauty in Soho and Covent Garden feels a bit like treasure hidden in broad daylight: a K-beauty hole-in-the-wall at the end of a busy street full of bars, makeup brands next to historical buildings, indie brands offering personalised experiences. This Spring at My Soho Times, we’re celebrating the brands, boutiques and bold presence that keep our neighbourhood glowing.
Start with our A – Z Beauty Guide, your shortcut to the area’s most iconic names and hidden gems, from household names to the area’s best-kept secrets. Consider it your passport to getting lost (in the best way possible) among our favourite beauty spots.
We’re also looking ahead with Power Trends Shaping Beauty in 2026, as beauty shifts from quick-fix glow to deep, long-term wellbeing. We unpack the three major movements defining this year’s routines —longevity, barrier repair and mood-boosting rituals — to understand what they really mean for your skin and overall wellbeing.
And because so much beauty advice now comes from viral hacks, we’ve partnered with a cosmetic chemist for Beauty Myths Debunked, breaking down the top 10 misconceptions doing the rounds on your feed—from layering multiple actives to avoiding sunscreen.
Here’s to exploring, enjoying and supporting the local businesses that keep this unique part of London beautiful, inside and out.
Julia Ferrari
Beauty Editor, My Soho Times | @freshbeautyfix
The Beauty Edit
Dive into our edit of beauty stories this season — save, share and come back to them as a guide whenever you need a little inspiration.
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