Beauty Editor’s Note
Beauty in Soho and Covent Garden feels a bit like treasure hidden in broad daylight: a K-beauty hole-in-the-wall at the end of a busy street full of bars, makeup brands next to historical buildings, indie brands offering personalised experiences. This Spring at My Soho Times, we’re celebrating the brands, boutiques and bold presence that keep our neighbourhood glowing.
Start with our A – Z Beauty Guide, your shortcut to the area’s most iconic names and hidden gems, from household names to the area’s best-kept secrets. Consider it your passport to getting lost (in the best way possible) among our favourite beauty spots.
We’re also looking ahead with Power Trends Shaping Beauty in 2026, as beauty shifts from quick-fix glow to deep, long-term wellbeing. We unpack the three major movements defining this year’s routines —longevity, barrier repair and mood-boosting rituals — to understand what they really mean for your skin and overall wellbeing.
And because so much beauty advice now comes from viral hacks, we’ve partnered with a cosmetic chemist for Beauty Myths Debunked, breaking down the top 10 misconceptions doing the rounds on your feed—from layering multiple actives to avoiding sunscreen.
Here’s to exploring, enjoying and supporting the local businesses that keep this unique part of London beautiful, inside and out.
Julia Ferrari
Beauty Editor, My Soho Times | @freshbeautyfix
The Beauty Edit
Dive into our edit of beauty stories this season — save, share and come back to them as a guide whenever you need a little inspiration.
A to Z Beauty Guide to Soho & Covent Garden | My Soho Times
Nestled in the heart of London’s West End, Soho and Covent Garden are a beauty lovers’ haven, where flagship stores, indie gems and heritage apothecaries sit side by side along cobbled streets and bustling market squares. Julia Ferrari shares a curated A to Z Beauty Guide to unlock the…
The 3 Power Trends Shaping Beauty in 2026 | My Soho Times
As we step into spring 2026, leaving the quiet of winter behind, beauty is awakening too – smarter, more sensorial, and unmistakably human. Beauty editor Julia Ferrari shares her perspective on the trends shaping the year, where the focus is no longer on a single viral product, but on…
Spring Reset: How to Refresh Your Skincare and Makeup | My Soho Times
Spring is finally here, bringing with it the perfect excuse to shake up your beauty routine. Those rich moisturisers, full-coverage foundations, and heavy layers that carried us through winter can start to feel excessive as it gets warmer. This season calls for lighter, breathable bases, and consistent SPF becomes…
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