My Soho Times: Partnership Events Case Studies

Maximise Your Brand Exposure with A Cover Feature + Live Events

We don’t just publish stories — our bespoke partnership events turn content into experiences, creating unforgettable brand experiences that drive engagement, amplify reach, and leave a lasting impression. From in-house activations to pop-ups, street teams, and private launches, we design events that draw your audience in, create social buzz, and drive measurable engagement.

By integrating print, digital content, and live experiences, we give brands the full spectrum of exposure while making the audience feel part of the story.

Here are some ways we’ve brought brands to life with partnership events:

Spring 2022 – Soho Square Gardens

Event Type: Street Activation + 360° Videobooth
Client: 28-50 Marylebone
Overview: Engaged the local Soho community with an interactive public experience at the landmark Soho Square Gardens. A branded 360° videobooth captured audience participation, creating shareable content for social media amplification.
Results & Value:

  • Direct engagement with hundreds of locals and visitors
  • Immediate social content and user-generated media for extended reach
  • Elevated brand presence in a high-footfall Soho location

View content from the event here.

Spring 2022 – 2850 Issue Launch at 2850 by Night

Event Type: Print Cover Launch Party
Client: 28-50 Marylebone
Overview: Hosted a stylish ‘The Roaring Twenties’ launch at 28-50 by Night venue, creating a press-worthy event to complement the cover release.
Results & Value:

  • High turnout from influencers, press, and local tastemakers
  • Seamless cross-promotion of print, social, and venue presence
  • Strengthened brand positioning in the Soho lifestyle and hospitality scene

View content from the event here | Read about the event here

Autumn 2023 – The Little Scarlet Door

Event Type: In-Venue Launch with live DJ + Networking Experience
Client: The Little Scarlet Door
Overview: Combined editorial feature with a live event at the venue, offering curated experiences for attendees while highlighting the brand.
Results & Value:

  • Strong attendance from target audience and key local figures
  • Event content leveraged for both digital and print storytelling
  • Demonstrated the power of immersive experiences for audience connection

View content from the event here | Read about the event here.

Autumn 2024 – Köd at The Colony Room Green

Event Type: Cover Feature + Experiential Launch
Client: Köd Soho & The Colony Room Green (Daisy Green Collection)
Overview: Orchestrated an exclusive launch tying editorial coverage with a live brand experience at Mayfair’s Colony Room Green.
Results & Value:

  • High engagement on social media and in-person participation
  • Showcased client brand in a premium, curated environment
  • Delivered measurable brand impressions and community impact

View content from the event here | Read about the event here.

Ready to Elevate Your Brand with My Soho Times?

Create a bespoke partnership event with My Soho Times—from in-venue activations and private launches to street teams and networking experiences. We’ll craft an unforgettable experience that amplifies your brand, engages your audience, and delivers measurable results.

Limited opportunities are available for curated, high-impact activations in Soho. Let’s design an event that combines print, content, and live engagement to elevate your brand like never before. Email: hello@mysohotimes.co.uk or kai@mysohotimes.co.uk