Opening in Soho? Launch, Pop-Up & Get Discovered with My Soho Times

Looking to launch, promote or activate your brand in Soho?

We’re your friendly neighbour, helping good ideas get noticed!

Soho is one of London’s most visible and competitive neighbourhoods — but standing out here takes more than simply opening your doors.

At My Soho Times, we work with independent businesses, emerging brands and established organisations – in partnership with The Culture Edit Agency – to help them launch, activate and connect with Soho’s audiences.

Whether you’re opening a permanent space, planning a pop-up, testing a new concept or launching a product, we help you show up in Soho in a way that feels authentic, relevant and culturally connected.



Who This Is For

This page is for you if you are:

  • Opening a new restaurant, café, bar or retail space in Soho
  • Launching a brand, product or concept in the area
  • Planning a pop-up, takeover or short-term activation
  • New to Soho and looking to introduce your business locally
  • A founder, PR or brand manager seeking Soho-first visibility

How We Support Your Launch

We help you:

  • Introduce your business to Soho’s local community
  • Gain editorial coverage across My Soho Times platforms
  • Activate through pop-ups, launches and collaborations
  • Build visibility via digital, social and on-the-ground storytelling
  • Connect with local partners, venues and audiences

Our approach is rooted in community, culture and credibility — not generic promotion.


Why My Soho Times

My Soho Times is an independent print and online magazine dedicated to life in Soho — its people, businesses and culture.

We don’t just report on Soho.
We are part of it.

Working with us means your launch is positioned within the neighbourhood, not just advertised to it.


Launch in Soho with My Soho Times!

For launches, pop-ups and business enquiries:
partnerships@the-culture-edit.com

Marketing & commercial strategy delivered by The Culture Edit

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Plus, we’ll share the latest news, events, and discounts from our partners in and around Soho in a MONTHLY newsletter… Ready to join the club?

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