Pride Weekend is back — and Soho is, as always, the beating heart of the celebration. Whether you’re joining the parade, dancing in the streets, or just soaking in the atmosphere, this is a weekend full of joy, visibility, community and culture.
Here’s your My Soho Times curated guide to making the most of it — from pop-ups and parades to secret quiet corners when you need a breather. Also check out our Last Min Guide to Soho Pride.
🏳️🌈 SATURDAY 5 JULY: THE PARADE + STREET CELEBRATIONS
Pride in London Parade
📍 Hyde Park Corner → Whitehall
🕛 12:00–18:00
Grab your friends and flags! London’s iconic Pride Parade features thousands of marchers, floats, and performers making their way through central London. Expect incredible energy and huge crowds. Prime viewing spots include Soho Square, Piccadilly, and Trafalgar Square.
📍Don’t miss the Pride in London Pop-Up at Walker’s Court, where you’ll find limited-edition merch, refreshing ice cream, and photo ops galore!
Activations & Pop-Ups You Can’t Miss
💄 DropGlam Street Team Takeover
📍Various Soho locations – all weekend
Beauty on demand? Yes please. Say hi to the DropGlam street team sharing the love around Soho this weekend at Pride in London. They’re promoting their one-hour beauty delivery app (for when you need that Ruby Woo asap!) — and they’re recruiting users and allies to be amongst the first to sign up! @dropglam.app
💄 Hourglass Cosmetics: The Vinyl Lounge (1 Day Only!)
📍 Sounds of the Universe, 7 Broadwick Street
📅 Friday 5 July | 10am–6pm
Music meets makeup at this exclusive one-day pop-up. Plus, keep an eye out for the brand’s new global ambassador, singer-songwriter Gracie Abrams, in town for BST Hyde Park. Enjoy:
- Live DJs
- Complexion shade-matching with Hourglass artists
- Limited edition giveaways & products
- A pre-Pride glow-up before you hit the parade
Read more here: Sound Meets Skin at Hourglass Cosmetics – The Vinyl Lounge – Soho Pop-Up
📚 Aesop Queer Library
📍 41 Lexington Street
📅 Now until Sunday 6 July
Aesop Soho is transformed into a beautiful literary space, offering complimentary books by LGBTQIA+ authors, curated in partnership with Gay’s the Word and indie publishers. No purchase necessary — just the power of queer storytelling.
🍹 The Little Violet Door
📍 9 Kingly Street
Nothing like a summer house party, especially one in Soho. Expect drag queens, disco beats, and seriously good cocktails. @thelittlevioletdoor
🎭 Greek Street Live – Pride Takeover
📍 Greek Street
From 11:00am Saturday
Start your day with a drag brunch and stay for the street party, featuring DJs, dancers and all-day celebrations in one of Soho’s most iconic lanes.
🧘 Need a Breather? We Got You.
☕ London Grand Coffee
📍 11 Warwick Street, Soho (Regent Street end of Soho)
📅 Open Monday to Saturday
If the buzz gets too much, escape to this calm, coffee retreat just moments from the chaos. Great coffee (on ice too), intimate yet cosy, and free Wi-Fi — plus a few shaded seats downstairs if you need total downtime. A perfect place to regroup before heading back out. Use code “SohoTimes” for 10% off your order. @londongrandcoffee
🍰 Pride Bites: Rainbow Food Specials
Hummingbird Bakery (Wardour Street, Soho): Don’t leave without trying their range of Pride-themed cupcakes. Fluffy, colourful, and 100% Instagrammable.
BBagel Bakery Bar (Wardour Street, Soho): Taste the rainbow with BBagel Bakery’s rainbow bagel baked fresh for Pride! Available for a limited time only!
🎾 Not Just Pride: More Weekend Picks
🎾 Wimbledon on the Big Screen
📍 King’s Cross or Covent Garden
📅 All weekend
Catch the tennis action with a cold drink in hand. Outdoor screens, deck chairs and big-match energy.
🎤 Gracie Abrams at BST Hyde Park
📍 Hyde Park
📅 Friday 5 July
Gracie headlines at BST on the same day as the Hourglass pop-up — a perfect pre-show stop!
📅 Suggested Weekend Itinerary
Friday
- Pop into Aesop’s Queer Library for a literary moment
- Visit Hourglass Vinyl Lounge on Broadwick Street
- Chill at London Grand Coffee or enjoy drinks at The Little Violet Door
Saturday
- Pride Parade (12–6pm) — don’t forget to spot the DropGlam street team!
- Greek Street Live + Carnaby Street DJs
- Soho after-parties till late
Sunday
- Brunch in Soho
- Watch Wimbledon at King’s Cross
- Take home a book from Aesop if you haven’t already
Join the Celebration
Whatever your vibe — loud, proud and on the parade route, or tucked away with an iced coffee and a queer romance novel — Soho welcomes you.
📸 Tag @mysohotimes in your weekend snaps and use #MySohoTimesPride to be featured!
Happy PRIDE in London everyone!
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