Chapeau! London Brings British Millinery to Soho for the Summer Social Season – Ends 4 July

If you’ve been meaning to find the perfect occasion hat for summer, this is your sign!

With Royal Ascot just days away and calendars filling up with weddings, garden parties and summer celebrations, the British social season is officially underway. For those still searching for the perfect finishing touch, Chapeau! London‘s elegant millinery residency in Ham Yard Village runs until 4 July, offering an opportunity to discover handcrafted designs by some of Britain’s most talented milliners. This is one of those pop-ups that rewards a spontaneous visit — but only if you get there before it ends.

The boutique brings together 10 members of the British Hat Guild, showcasing around 100 handcrafted hats and headpieces created especially for the summer social season. From statement race-day styles to elegant wide-brimmed hats and contemporary occasion pieces, the collection caters to a range of events throughout the season.

Milliners featured:

Soho Hamyard Lineup: Alexandra Harper Millinery, Edwina Ibbotson, Grainne Maher, Giulia Mio, Jenny Roberts, Judy Bentinck, Lisa Tan, Martha Lynn, Rachel Skinner, and Sarah Cant. Designers are often on-site daily to provide bespoke styling advice.
Fortnum & Mason Lineup: Showcases an exclusive curated collection featuring Stephen Jones OBE, Jenny Roberts, Lisa Tan, Martha Lynn, Sarah Cant, Grainne Maher, and Giulia Mio.

A Rare Chance to Meet the Milliners Themselves

One of the residency’s biggest draws is that the makers are in-store daily on rotation, offering styling advice and insight into their craft. The collection ranges from dramatic statement pieces to elegant wide brims and refined cocktail hats — ideal for Royal Ascot, garden parties, weddings and other summer events.

Set within the charming surroundings of Ham Yard Village, this pop-up celebrates British craftsmanship and luxury design while bringing a touch of traditional elegance to the heart of Soho.

Whether you’re searching for a show-stopping race day hat or simply want to discover some of Britain’s finest millinery talent, Chapeau! London offers one of the most stylish shopping experiences of the season.