From street parties and public art trails to heritage walks, pop-up experiences and limited-edition collaborations, Soho and its surrounding neighbourhoods are buzzing with things to discover this summer.
Whether you’re a local looking for something new or planning a day out in the West End, you’ll want to add these activities to your diary…
1. ¡Frida Icónica! On Carnaby Street
Until 31 August | Carnaby Street, Soho
Carnaby Street has been transformed into a colourful tribute to one of the world’s most recognisable artists, with ¡Frida Icónica!, a public art installation celebrating the life, creativity and legacy of Frida Kahlo.
The vibrant takeover features a colourful papel picado canopy and an interactive anamorphic mural, inviting visitors to step into Frida’s world while exploring one of Soho’s most iconic streets.
A must-see for art lovers, photographers and anyone looking for a colourful summer backdrop.
2. Mr Doodle’s Doodle Discovery
28 July – 30 August | West End
Get ready for a playful takeover of the West End as Mr Doodle brings his instantly recognisable artwork to the streets.
The free public art experience will feature giant doodle sculptures across Piccadilly Circus, Leicester Square and St James’s Market, creating an interactive trail for visitors to explore.
The takeover launches with “Doodle with Mr Doodle!”, an interactive event celebrating the artist’s unique style and creativity.
3. Cambridge Satchel x Badiani Gelato Pop-Up
24–26 July | Cambridge Satchel, 28 Henrietta Street, Covent Garden
Fashion meets gelato this summer as Cambridge Satchel partners with Badiani Gelato for a limited-time Covent Garden activation.
Visitors can enjoy complimentary artisan gelato inside the Cambridge Satchel store from 2pm–6pm each day, with flavours including Lemon Sorbet, Mango Sorbet, Buontalenti and Strawberry Sorbet.
The pop-up celebrates the Covent Garden Summer Party weekend, with a gift-with-purchase ice cream charm available for qualifying purchases.
4. Discover the Soho of Frank Norman
Sunday 26 July | Soho
Step back into Soho’s bohemian past with a guided walk exploring the life and times of Frank Norman, hosted by The Sohemian Society.
Led by Frank’s grandson Joe Daniel, the tour delves into the characters, clubs, pubs and stories that shaped Norman’s extraordinary life — from his friendships with figures including Francis Bacon and Paul Raymond to his writing career and the revival of his 1966 book Soho Night & Day.
A fascinating journey through a Soho that has changed dramatically, while retaining its legendary character. Tickets via www.sohemiansociety.com
5. Ronnie Scott’s Street Party
Saturday 1 August | Frith Street, Soho
One of Soho’s biggest summer celebrations returns as Ronnie Scott’s brings live music to the streets.
The annual free street party transforms Frith Street into an open-air celebration of jazz, soul and live performance, bringing together musicians, locals and visitors for an afternoon of entertainment.
Fast becoming a Soho tradition — definitely a date for the diary.
6. Cutter & Squidge + Miffy: A Sweet Summer Collaboration
Until 31 August | Cutter & Squidge, Soho
Beloved Dutch character Miffy has arrived in Soho thanks to a limited-edition collaboration with award-winning bakery Cutter & Squidge.
The partnership brings together handcrafted bakes, gifts and immersive experiences, including Miffy’s Afternoon Tea, a limited-edition Miffy Pink Drink, collectable gifts and family-friendly cake decorating workshops.
A nostalgic summer treat for Miffy fans of all ages.
7. Barry’s “HIIT Your Stride” Challenge
3–30 August | Barry’s Soho
Ready to get moving this summer? Barry’s Soho is launching its new HIIT Your Stride challenge, designed to help participants build consistent fitness habits throughout August.
Running across four weeks, participants can take on weekly class goals, with prizes awarded for hitting milestones along the way and a grand prize for those who complete the full challenge.
Whether you’re committing to one week or the full month, it’s a chance to get involved and find your own finish line.
8. Cocktails in the City: August Edition
6–8 August | Bedford Square Garden, Bloomsbury
Following its July edition, Cocktails in the City returns to Bedford Square Garden this August, transforming the historic private garden into a vibrant pop-up cocktail village for three days.
Bringing together some of London’s most celebrated bars and bartenders, the festival invites guests to discover bespoke cocktail menus, creative serves and new favourites — with cocktails available for £10.
This year’s August edition also sees the launch of The Food Village, a dedicated dining area featuring Dim Sum Library, Meat Stop, Azzurra and 1910 Cantina, alongside cocktail masterclasses, tasting experiences, live music, a silent disco and garden games.
Just moments from the bustle of Soho, Bedford Square Garden is a hidden summer sanctuary. Tickets available here: www.cocktailsinthecity.com
9. Fitzrovia Fete
Sunday 9 August | Foley Street, Fitzrovia
Missed this year’s Soho Fete? Fitzrovia’s much-loved community celebration returns this summer, bringing the neighbourhood together for an afternoon of entertainment, activities and local creativity.
Expect live performances, workshops, stalls and plenty of opportunities to discover the community spirit that makes Fitzrovia such a unique part of central London.
10. Soho Spirits Festival
21–22 August | The Vinyl Factory, Soho
Raise a glass as Soho Spirits Festival returns for a celebration of cocktails, premium spirits and good times.
Expect tastings, cocktail-making masterclasses, food, entertainment and experiences including Drag & Drams Bingo.
A perfect late-summer date for cocktail lovers looking to discover new flavours and enjoy Soho’s legendary nightlife scene. Tickets available here.
Add these dates to your calendar and make the most of the season.
Written by My Soho Times Lifestyle Team
Share your thoughts in the comment box below!
More from the blog:
Get social with us – follow and tag us! @mysohotimes #MySohoTimes
Special Offers – Straight to Your Inbox!
Receive the latest news, events, and discounts from our partners in a MONTHLY newsletter… Ready to join the club?
MY SOHO TIMES 