LCC x MST: A Soho Symphony | My Soho Times

This issue of My Soho Times magazine is presented by MA Journalism students from London College of Communication (LCC) who have assumed responsibility of producing content as part of their collaborative unit. This special edition is a reflection of their ideas and creativity, featuring their chosen articles, images and social media content (keep an eye out on our TikTok for more!), all centred around the vibrant central London area loved by visitors and locals alike… Experience the world of Soho through their distinctive perspectives.

A Soho Symphony

Written by Isha Sankala | Photography by Barima Owusu-Nyantekyi, courtesy of My Soho Times

Kai Lutterodt aka The Soho Girl | **Photography by Barima Owusu-Nyantekyi, courtesy of** **My Soho Times**

Sharing vibrant narratives and bold headlines for the past five years, Kai Lutterodt aka The Soho Girl opens up about her triumphs and challenges as the founder and editor-in-chief of My Soho Times.

From first-class fashion stores to swanky bars, indulgent restaurants, and theatres, Soho has something for everyone. It is diverse and ever-evolving while embracing its locals and tourists alike. In 2019 Kai Lutterodt decided to turn her online blog which displayed this very lifestyle and culture of Soho, into a free print magazine. Soho isn’t just a career venture for Kai, it has been her home for 20 years offering her a front-row seat to the elaborate changes in the area… quite like the symphony of a grand opera.

The vision for My Soho Times was to create a publication that not only highlighted new things happening in the locality but also told stories about the people of Soho and resonated with the local community. Now almost five years down the lane, the publication has managed to share an archive of stories, carry out impactful collaborations, and develop meaningful networks.

**Photography by Barima Owusu-Nyantekyi, courtesy of** **My Soho Times**

Kai’s eyes glint with excitement as she admits that her favourite part about the job is constantly meeting new people and unfolding the layers of their story. The cover story of the autumn 2021 issue with ‘The New Silver Generation’ is an example. “They’re a collective of older models of colour. I met with the founder, Antony Fitzgerald, over lunch where he discussed an idea to create a platform for models over 50 to have more visibility because many agencies claimed to be unable to find older models of colour. Antony organised an amazing shoot and through the magazine, we were able to promote what’s now an established platform that showcases diverse older models on a global scale.”

However, it hasn’t always been smooth sailing for the publication, “After the first issue of My Soho Times was published- in the winter of 2019, we were elevated. Businesses loved the idea of a print magazine to promote the local area and we had pledges for advertising in the next edition… then Covid lockdown happened.” Kai recollects.

But always the one to take the bull by its horns, Kai’s focus didn’t deter, and her hard work paid off when people automatically picked the free prints of My Soho Times during their walks.

Photography by Barima Owusu-Nyantekyi, courtesy of My Soho Time

Four years after lockdown, the publication is your go-to stop for all the thrilling activities and latest news about Soho and the areas surrounding it. ‘We are consistently pushing through with the belief that what we provide is special and unique to us along with collaborations and support of the businesses.’

One such current collaboration is with UAL’s London College of Communication, where the students of the MA Journalism are spearheading the latest issue of My Soho Times by contributing features and social media content. Nonetheless, the founder acknowledges that every local business and writer has their own voice and perspective, and it is essential for this voice to shine through the magazine to provide its authority and authenticity. “It is very important to note that My Soho Times isn’t just me. It’s important to me that there are diverse perspectives of Soho that shine through from those who are writing, otherwise, it will literally be Kai’s blog.”

Over the years, the publication has seen steady growth and has worked with many established writers. It has been successful in creating a space for opportunities for new writers. In a way, My Soho Times has created an ecosystem where every contributor is helping in the growth of those involved in the process and simultaneously leaving an impact on its audience. Kai transparently reveals that “At the moment, I am pushing with all I have. Being a publication with a niche focus and limited team, I try to not overthink but rather seize every opportunity that comes my way.”

With the cost-of-living crisis in London, reduced budgets and struggling print media, the need for partnerships with local businesses is stronger than ever. This is not to say that what she has achieved with My Soho Times till now isn’t commendable and inspirational. Kai has been a force that has turned the tables in situations that didn’t favour her. As a woman of colour, she has created opportunities not only for herself but also for people who identify and resonate with her. She emphasises that “Society has a long way to go in terms of understanding unconscious bias and tackling diversity. I’m still struggling as a black woman to find my place. I am pretty sure that if I looked like most people in the boardroom, it wouldn’t be so tough.

The Soho Girl Re-imagined

The entrepreneur, journalist, social media influencer and videographer admits that she needs to give herself more credit. Prioritising her mental health is top of the agenda this year. While the aim remains to grow and expand the publication as a brand, it won’t be carried out at the expense of her peace.

The Soho Girl re-imaged: anniversary shoot for My Soho Times 5th Anniversary issue | Danny Woodstock

When asked what her future would look like if she didn’t decide to wear her journalistic hat and lens, Kai dreamily reimagines herself to be on stage and dancing to rich and catchy beats. Having studied performing arts, the entrepreneur pictures herself taking over the stage at the legendary Madame Jojo’s and creating magic of her own. And knowing her contagious optimism and resilience, we know that Kai Lutterodt would’ve left an everlasting imprint on her audience.

Visit www.mysohotimes.co.uk and follow on social media @mysohotimes / @the.soho.girl for more info and updates. My Soho Times 5th Anniversary Catalogue is available for pre-order (£18) here.