Lady Jane plaque unveiled to celebrate the first Women’s Boutique to open on Carnaby Street in the Swinging Sixties

Tony Shrimplin of The Museum of Soho explained, to see Soho’s history you have to look up… And so it was with great pleasure to join him and other neighbourhood locals for the unveiling of the Lady Jane green plaque displayed above 29 Carnaby Street, on Thursday 10th October.

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Unveiling the Lady Jane plaque | Photo: The Soho Girl
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Tony Shrimplin of The Museum of Soho & George Skeggs | Photo: The Soho Girl

The early years

The eyes of the world were on Carnaby Street during the swinging sixties – the place where fashion and music met the hip set. Renowned as a menswear destination, 1966 saw the iconic Lady Jane boutique open at 29 Carnaby Street. Co-owned by Henry Moss and Harry Fox, Lady Jane gave women, and a lot of men too, something to really shout about.

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Putting live models in the window – changing into different outfits – caused such a stir that traffic literally stopped still as crowds gathered to see this new phenomenon. People flocked in their droves to Lady Jane on Carnaby Street from all over the world, including famous customers such as blonde bombshell actress Jayne Mansfield, Nancy Sinatra, Mia Farrow, Martha and the Vandellas, Georgie Fame and Robert Mitchum.

Lady Jane plaque unveiling, 10th Oct 2019

Lady Jane co-owner, Henry Moss, celebrated his 86th birthday on 9 October, the day before the new plaque was unveiled. Sadly his former business partner, Harry Fox, is no longer with us.

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Henry Moss, 86, at the Lady Jane plaque unveiling | Photo: The Soho Girl

Moss says: “We put a notice in the window saying ‘live model show’. It went off with such a bang that the street was mobbed with people – you couldn’t walk down it. Even the buses on Oxford Street couldn’t get through because of the traffic. We did it for three days for an hour at a time, and it made the front page of all the newspapers. I ended up getting arrested and had to go to court on Great Marlborough Street – now called the Courthouse Hotel – where I was fined £2 for obstruction of the highway!”

After his arrest, Fox is famously quoted as saying “The publicity is good for London, good for Carnaby Street and good for Lady Jane”. Wise words.

Moss and Fox went their separate ways in the late 1960s, though Fox continued to own Lady Jane throughout the 1970s, while also opening Lady Jane Again, Lady Jane’s Birdcage and Sir Harry all in Carnaby Street. Fox was president of the Carnaby Street Trading Association and it was his idea to install Carnaby Street’s first sign: ‘Carnaby Street Welcomes The World.’ Moss went on to open Pussy Galore at number 5-6 Carnaby Street in 1971, as well as Sweet Fanny Adams at 47a Carnaby Street – selling women’s underwear and swimwear.

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Family member holding an original Lady Jane carrier bag | Photo: The Soho Girl
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The Soho Girl with Tony Shrimplin and Clancy Gebler Davies
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The Soho Girl with Soho locals, Tony Shrimplin
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Photographer Clancy Gebler Davies who’s work is part of Shot in Sohoe exhibiting at The Photographers’ Gallery

My Soho Times | Lady Jane plaque unveil 7Simon Quayle, Shaftesbury, Director said: “We are proud to play tribute to this exciting piece of Carnaby heritage. The importance of the fashion and culture revolution that took place here is globally renowned and will be celebrated for years to come”.

Cllr Iain Bott, Westminster City Council Cabinet Member for Sports, Culture and Community said: “Carnaby Street is famous the world over as being at the heart of the Swinging Sixties, so it’s important that we remember the role the Lady Jane boutique played in its history. It is great that original founders Henry Moss and the family of the late Harry Fox can unveil a Westminster green plaque recognising Lady Jane’s unique place in our city’s rich cultural history.”

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Lady Jane plaque unveiled at 29 Carnaby Street | Photo credit: The Soho Girl

Westminster Green Plaques

Westminster Green Plaque scheme was launched in 1991 to commemorate the diverse cultural heritage of Westminster and the people who have lived or worked here. It highlights buildings associated with people of renown who have made lasting contributions to society.

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