“It’s Much Easier to Work 14 Hours a Day When You Enjoy What You Do.” – Justina Matuleviciute, founder of JMComms

Part of our spring issue Soho Female Founders series, Justina Matuleviciute shares insight to being founder of JMComms…

Justina china-town-pink-fur

“Since the day I came to London about 7.5 years ago, I absolutely fell in love with it and always knew – it is my place to be.”


Tell us about what you do, and how long you’ve been doing it for?
I’m a Marketing & PR consultant, after business & branding and multimedia & communications studies in Denmark, I came to London to experience its’ opportunities and diversity during my internship and whilst writing the final paper… and never left. My main areas of focus are social media, PR, branding, digital and influencer marketing. I mostly work with businesses in the hospitality field. I’ve started with tiny projects (mainly in hospitality) and over the years (6!) I had an opportunity to work with great brands, established and new. When you work with an established place, it’s always fun to bring new ideas to help achieve targets, shake it up what’s not working or/and enforce what’s working. New openings give you such a thrill, being a there from the very beginning, helping to bring the brand to life and oh how much I love to see them succeed.

What’s your connection to Soho?
Oscar Wilde once said ‘Oh, I love London Society! It is entirely composed now of beautiful idiots and brilliant lunatics. Just what society should be.’ – and I could not find a better description for Soho… Since the day I came to London about 7.5 years ago, I absolutely fell in love with it and always knew – it is my place to be.

What made you want to decide to start your own business?
I always knew it’s what I want to do eventually, to work for myself and have the freedom of choosing the projects I get involved with.

What are the advantages or disadvantages of being a woman in your industry?
Women are naturally great communicators and nurturers so marketing hospitality businesses is a wonderful fit. I think the biggest disadvantage is that both fields are still very male driven but I enjoy seeing the change in recent years.

What advice would you give another woman wanting to start a business or become self-employed?
Love what you do, build your network and don’t delay taking action. It’s much easier to work 14 hours a day when you enjoy what you do. Having a support circle of likeminded people will not only keep you motivated but will also help you to open doors and achieve your goals. It’s also important to remember that it probably will never feel like you have everything sorted and ready, so once you have a plan start taking action immediately and figure it out as you go, learn from mistakes and don’t forget to celebrate victories, even if it seems like small ones. Stay consistent and you will succeed.

What advice would you give to your younger self?
Stay focused but remember to have fun. It’s easy to get distracted by all the possibilities that come your way but don’t jump into too much too soon. Remember your goals, your plan and access thoroughly if the new venture will benefit your final goal. Being your own boss is great and can be very fulfilling however it is important to manage your time and include some fun in the process to balance out the stress that comes with it.

For more about how JMComms can support your branding and communication needs for your business CLICK HERE

Let us know your thoughts in the comment box below!

Look out for more interviews from our Soho Female Founders series!

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